Economy

From Amazon to Google: Big Tech pours billions into India as AI, cloud and digital expansion gather pace

The Indian subcontinent, long favoured by multinationals for its vast consumer market, is now drawing a fresh wave of investment from Big Tech giants seeking to tap into its massive internet and smartphone user base.

The move comes as India’s rapidly expanding digital landscape offers global tech firms their next phase of growth in the AI era, with the government’s aggressive digitisation drive providing critical support.

Amazon makes its biggest India commitment yet

Amazon on Wednesday sharply raised the scale of its India ambition, saying it will invest more than $35 billion across its businesses by 2030.

The move takes its cumulative investment in the country to $75 billion by the end of the decade, marking one of the company’s strongest signals yet that India remains a priority growth market despite intensifying competition.

The new commitment represents a steep jump from a July update, when Amazon projected total India investments would reach $26 billion by 2030.

The company said the fresh capital will be deployed toward business expansion and three strategic pillars: AI-driven digitisation, export growth, and job creation.

Amit Agarwal, senior vice president for emerging markets, said Amazon is committed to deepening its role as a catalyst for India’s economic growth.

The company plans to create one million additional job opportunities, raise cumulative exports enabled through its platforms to $80 billion, and extend AI-enabled tools to 15 million small businesses and hundreds of millions of consumers by 2030.

Microsoft unveils its largest Asia investment amid Nadella’s India visit

Amazon’s announcement came just hours after Microsoft said it would invest $17.5 billion in India’s cloud and AI infrastructure—its largest investment in Asia.

Spread over four years, the plan focuses on expanding hyperscale capacity, embedding AI capabilities into national digital platforms, and advancing workforce readiness programmes.

The investment builds on Microsoft’s $3 billion pledge in January and coincides with CEO Satya Nadella’s visit to India this week.

Nadella met Prime Minister Narendra Modi on Tuesday before delivering a keynote in New Delhi on Wednesday, signalling the company’s intent to make India a central pillar of its global AI strategy.